Brand Culture Jonathan Schroeder

ISBN: 9780203002445

Published: October 31st 2005


224 pages


Brand Culture  by  Jonathan Schroeder

Brand Culture by Jonathan Schroeder
October 31st 2005 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 224 pages | ISBN: 9780203002445 | 4.74 Mb

Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

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